Kurum Yazarı "Yener, Dursun" Meslek Yüksekokulları İçin Listeleme
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Consumer boycotts as a consequence of consumerism
Yener, Dursun (IGI Global, 2014)Consumerism is not a new concept for marketing, but it has grown in importance in the recent years. Researchers have studied consumerism from within different dimensions. However, its relationship with consumer boycotts ...