Browsing by Author "Yener, Dursun"

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The Effect of Religiosity on Product Involvement in a Muslim Society
(2014) Yener, Dursun
Religion has an important place in social life. It does not only affect the structure of society by shaping behavior and attitudes of people but also is affected from the social construct. Since religion has been perceived as a taboo subject, the number of researches about the relationship between religiosity and marketing are limited. Most of existing papers is relevant to Christianity and other religions. This study aims to present the effect of religiosity on product involvement using Allport's intrinsic/extrinsic religious orientation scale (ROS) in a Muslim sample. Three different product categories were selected (food, cosmetics and cleaning products) to analyze. Sample size of the research is 282 people which were selected by convenience sampling method. In methodology part, correlation and regression analyses and ANOVA and independent sample t-test were used. As a result, participants' level of involvement for each product group is differentiated according to their religiosity orientation. Since the scale was applied on a Muslim sample in Turkey, the study is also important..
The Effects of Burnout on Organizational Commitment in Logistics Sector
(2014) Dursun, Tolga; Yener, Dursun; Oskaybaş, Kader
Burnout is a psychological syndrome that reduces people's motivation, job satisfaction and organizational commitment. People whose jobs are related with human interaction are usually exposed to burnout. In the literature, three dimensions of burnout were defined as emotional exhaustion, depersonalization and reduced personal accomplishment. In this study antecedents (cynicism, role ambiguity, role conflict and organizational justice) and consequences (job satisfaction, organizational commitment) of burnout were determined in logistics sector which has never been analyzed before in Turkey. Sample size of the study was 420 and judgment sampling method was used. As a result, it was found that antecedents of burnout except organizational justice are positively correlated with burnout factors, and burnout is negatively correlated with its consequences.
Hedonism, Materialism and Consumer Boycotts Participation
(2014) Dursun, Tolga; Yener, Dursun; Oskaybaş, Kader
Consumer boycotts are extreme case of consumer behaviour. Consumers can boycott the firms for various reasons. Each individual has different motivations for participation in boycotts. Consumer boycotts are required sacrifice for consumers. Although materialism and hedonism are important issues in consumer behaviour, they are just the opposite of boycotts in terms of personal sacrifice from pleasures. In this study, the relationship between materialism, hedonism and participation to consumer boycotts have been statistically analyzed with a sample size of 519 people. As a result of these analyses, participation to consumer boycotts has negative relationship with materialism and hedonism. However, materialism and hedonism has positive relationship with one another.