Sivil Havacılık Yüksekokulu

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Competitive Advantage and Clusters: What Can We Learn from Nine Turkish Clusters
(Boğaziçi University bjournal@boun.edu.tr, 2018) Mutlucan, N.Ç.
Many researchers have studied the ability of clusters to promote innovation, regional economic development, and national prosperity; however, these studies had been mostly conducted at the cluster level, not at the firm level. This study attempts to bring the cluster discourse back to the firm by answering the following research question: how do firms create and defend competitive advantages through clusters? The theoretical model presumes positive relationships between several constructs and firm performance, namely, business ties, support ties, entrepreneurial orientation and strategic learning capability. Furthermore, these relationships are supposed to be enhanced by the moderating effect of the cluster construct. The Partial Least Squares path model analysis of data from 160 surveyed firms located in nine Turkish clusters revealed that only entrepreneurial orientation and support ties contributed significantly and positively to firm performance. © 2018 The Trustees of Indiana University. All rights reserved.
Internatıonalızatıon of Turkısh Soap Operas: A Qualıtatıve Analysıs on Turkısh Soap Opera Exporters
(2019) Beğendik, Behiye
Turkish soap operas have scored great success both in the home country and also in Middle East and Balkan countries since 2000. Through these achievements, Turkish soap operas were exported over the value of 300 million dollars. Also soap operas were broadcasted more than 150 countries. Turkey, as being soap opera importer previously, evaluated these numbers as a great success. The success of Turkish series exports attracts the attention of academicians as well as series producers and exporters. Thus, in this article it is aimed to explain the reasons of the success of Turkish soap opera internationalization. Qualitative research is done on five firms exporting Turkish soap operas. According to the results of the study, the most important reasons of successful internationalization of Turkish soap operas are the cosmopolitan Turkish culture and the high quality of Turkish soap operas. However, the possibility of carrying this opportunity upwards was also achieved through proactive distribution. Proactive distribution has been realized as a result of marketing activities of distributors with high effort.
Locally Confined Territorial Stigmatization: the Case of “Gypsy” Stigma
(2019) Akkaya, Özlem; Yılgür, Egemen
Wacquant (2008) argues that the city has become the scene of novel patterns of segregating and stigmatizing ethnic or class groups on a territorial basis in developed countries in the post-industrial era. Drawing on the insights he offers, this study examined the existence of a similar mechanism of urban territorial stigmatization in Turkey, yet as a “developing country.” It compared the cases of territorial stigmatization in two urban quarters of İstanbul: Nişantaşı Teneke and Rumelikavağı Kayadere. A secondary analysis of the available data about these quarters collected by the authors during their recent field studies and also during some archive research, albeit to a more limited degree, revealed that the “Gypsy” stigma attached to them has largely determined their formation and trajectory in interaction with their socio-historical contingencies. It also showed that unlike the cases reported by Wacquant (2008) as regards to developed countries, these stigmatized urban districts in Turkey are not simply the outcome of the process of deindustrialization that accompanies neoliberalism but that their history goes back to the late 19th century. Accordingly, the authors introduced a more nuanced sub-term to handle the aforementioned socio-spatial phenomenon: locally confined territorial stigmatization.
Product Placement Effects on Internatıonal Sales of Clıents In Exported Turkısh Soap Operas
(2018) Beğendik, Behiye
Turkish soap operas have scored great success both in the home country and also in Middle East and Balkan countries recently. In Turkey producers and marketers discovered the power of soap operas. Thus as a promotional mix element product placement is widespreadly used in Turkish soap operas. On the other hand Turkish soap operas are broadcasted in more than 100 countries. Consequently the product placed in exported soap opera is seen by audience in foreign countries. This paper investigates the effect of product placement in Turkish soap operas to the sponsor firms’ (clients’) international sales. In other words it is questioned if Turkish placed products’ international sales rise after soap operas’ internationalization. Qualitative research is done on 3 jewellery firms placing their products on soap operas. Study results finds out firstly the general product placement effects to the clients. This study also discover that the firms having a distribution channel in foreign countries evaluate the results after product placement differently from the firms that don’t have distribution channel in foreign countries. Thus, this paper finds out the importance of distribution channel for international sales after product placement. Consequently distribution channel possession in foreign countries has been evaluated as a property of firm affecting product placement results especially the internatonal sales.

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