How Social Media Interaction with NGOs Affects Social Entrepreneurship Intention of Business Students

Abstract

The aim of this study is to understand the relationship between familiarity with non-governmental organizations (NGOs) and social entrepreneurship intention for business students in Istanbul. In the conceptual model, social media interaction is taken into consideration as a mediator factor. The indications of the study also include which social problems students concern more, whether they are a member of any NGO, following and interacting any NGO on social media platforms. In the study, a survey was conducted and the model was tested in SEM. The study is expected to contribute to the extent literature on social entrepreneurship, NGOs on social media and social media interaction. To implement appropriate strategies on social media for NGOs, the study is expected to be useful for both academics and practitioners.