Digital Transformation of Art and Design: Innovative Forms of Expression in Advertising

Abstract

This book chapter covers the digital transformation of art and design through comprehensive forms of expression in advertising. Advertising is undergoing a major transformation with the rapid development of digital technologies. This transformation has led to a radical manipulation of the technologies and forms of expression used in the creation of advertisements. Art and design options have rapidly adapted to technological advances and have even been integrated into their extensive creative options. Using new technologies such as digital tools and CGI, artists and designers have created visual experiences and forms of expression that were not possible before. This has enabled art and design to not only be followed comprehensively, but also to be seen as a source of inspiration in their own fields. As a result, art and design have become digital, the emergence of new and comprehensive forms of expression in advertising has become fundamental, and the way art and design adapt to and respond to the technological rise has changed. © 2025 by IGI Global Scientific Publishing. All rights reserved.