Turkish soap operas have scored great success both in the home country and also in Middle East and Balkan countries since 2000. Through these achievements, Turkish soap operas were exported over the value of 300 million ...

Uluslararası ticaret ve uluslararası girişimciliğin ortak konusu olan küresel doğan işletmeler (KDİ), geleneksel uluslararasılaşma modellerinin aksine hızlı ve ivmeli uluslararasılaşmaktadır. Bu makalede, Türk KDİ'lerin ...

Turkish soap operas have scored great success both in the home country and also in Middle East and Balkan countries recently. In Turkey producers and marketers discovered the power of soap operas. Thus as a promotional mix ...