Beykoz Üniversitesi

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Browsing Beykoz Üniversitesi by Institution Author "Danacılar, I.A."

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    Book Part
    Digital Transformation of Art and Design: Innovative Forms of Expression in Advertising
    (IGI Global, 2024) Danacılar, I.A.
    This book chapter covers the digital transformation of art and design through comprehensive forms of expression in advertising. Advertising is undergoing a major transformation with the rapid development of digital technologies. This transformation has led to a radical manipulation of the technologies and forms of expression used in the creation of advertisements. Art and design options have rapidly adapted to technological advances and have even been integrated into their extensive creative options. Using new technologies such as digital tools and CGI, artists and designers have created visual experiences and forms of expression that were not possible before. This has enabled art and design to not only be followed comprehensively, but also to be seen as a source of inspiration in their own fields. As a result, art and design have become digital, the emergence of new and comprehensive forms of expression in advertising has become fundamental, and the way art and design adapt to and respond to the technological rise has changed. © 2025 by IGI Global Scientific Publishing. All rights reserved.
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    Book Part
    Semiotics of Consumer Culture in Michael Haneke's Films
    (IGI Global, 2024) Danacılar, I.A.
    This study's main aim is to examine consumer culture's effects on modern society and the semiotic elements in Michael Haneke's "City Trilogy" film series. The study aims to explain how Haneke criticizes consumer culture by using film language and symbols. The study mainly uses the semiotic analysis methods of Greimas and Barthes. In Haneke's films, he addresses themes of social isolation, violence, and alienation caused by consumer culture and provides deep meanings to his audience through visual signs and images. Particularly in the sequels, Haneke emphasizes the themes of the city, media, and violence, highlighting the detrimental effects of individualism in isolating people from society and increasing their sensitivity. This film series presents a highly critical perspective on consumption, suggesting that individuals can only gain freedom by distancing themselves from this concept. © 2024, IGI Global. All rights reserved.