Beykoz Üniversitesi
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Browsing Beykoz Üniversitesi by Publication Category "Kitap Bölümü - Uluslararası"
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Book Part 3D Printing and Logistics(Springer Nature, 2022) Bayraktar, A.N.3D printing is a production process. 3D printing takes place among the techniques known as additive manufacturing and is used in the market as synonymous with additive manufacturing, and even commonly 3D printing is used instead. When there are three elements as digital model, feed material and 3D printer, then the needed product can be produced at any time and at any place by 3D printing. This technique has changed the principles of traditional production as producing the parts separately and then assembling. In other words, the traditional way of business will have been transformed to a new style. 3D printing is a disruptive and a growing trend in the business. It is assumed that 3D printing will cause and economic effect as 230$ billion to $550 billion per year by 2025. Also the increase in enthusiasm of companies in trying and using of this technology supports this assumed economic effect. Worldwide trademarks as Mercedez Benz, BMW, IKEA, Ford have shared their experiences, productions and savings. Experiences with 3D printing have shown that its usage is beneficial. Some of the benefits gained by 3D printing can be defined as shorter lead time, cheap production, fewer stocks, elimination of assembling requirement, acceleration of design process, etc. Shorter lead time, fewer stocks and elimination of flow for assembling requirements point out the change in supply chain and logistics market. With 3D printing, it is possible to produce closer to the customer by minimizing inventory, transportation and handling costs. As a service provider, logistics companies should review their service infrastructure in line with the needs of their customers who will adopt these strategies. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.Book Part Aging in Turkey(Faculty of Economics Osijek, 2020) Kilic, Burak; Kilic, ZaferThis study covers the services offered to the elderly, individuals who work in this field, statistical data on aging in Turkey, and similar issues. The data in this study was collected from the literature review and from written sources. In the literature, the concept of age is divided into two: biological and chronological. Although chronological age is the same in all humans, biological age varies according to individuals. Chronological age is the number of years a person has been alive. Biological age is the representation of the biological step as a unit of time. Aging is the state where individuals gradually lose their physical and psychological power. The increasingly elderly population has also caused the academic environment to focus on the field of older people. Moreover, the increasing elderly population has accelerated the process of developing national policies and plans in countries and the process of producing services in line with the developed plans and policies. According to the aging data of the United Nations, there is an increase in the number and proportion of elderly individuals in the world. As a result, in this case, Turkey does not differ, so the elderly population is increasing with each passing day.Book Part An Analysis of Airports’ Sustainability Promotion Activities on Instagram through Content Analysis Method(IGI Global, 2026) Beğendik B.This study evaluates how airports in Türkiye communicate sustainability-related activities on Instagram by applying content analysis within the framework of the United Nations’ 17 Sustainable Development Goals (SDGs). The results indicate that airports post content related to the SDGs, but they mostly focus on economic and operational topics, especially SDG 9 (Industry, Innovation, and Infrastructure), which emphasizes digital advancements, new services, and infrastructure improvements. Airports display environmental themes, albeit in limited and uneven ways. From a strategic innovation perspective, airports tend to signal sustainability primarily through modernization and efficiency narratives rather than comprehensive environmental transformation. Accordingly, airport operators should move beyond symbolic messaging by communicating measurable environmental targets, actions, and outcomes on Instagram. © 2026 by IGI Global Scientific Publishing. All rights reserved.Book Part An Analysis of Alternative Energy Sources and Applications in Maritime Transportation with a Strategic Management Approach(Springer Science and Business Media Deutschland GmbH, 2024) Mizrak, F.; Akkartal, G.R.The integration of alternative energy sources in maritime transportation is in line with operational and green strategies that aim to promote sustainability and reduce the negative impacts of transportation on the environment. In this perspective, the purpose of the study is to illustrate the severity of the carbon emission as a result of maritime activities and analyze the current applications to reduce the negative effects on the environment adapting operational and green strategies benefiting from the recent studies in literature. Studies on the use of renewable energy sources such as solar and wind on ships and alternative energy sources such as onshore energy are examined in order to reduce fuel consumption and minimize exhaust gas emissions. Current information on the use of alternative energy systems in ship technology is given. In addition, it is aimed to contribute to the future predictions of the maritime industry by addressing new generation ship designs and projects within the strategic management framework. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.Book Part An Analysis of Alternative Energy Sources and Applications in Maritime Transportation with a Strategic Management Approach(Springer Science and Business Media Deutschland GmbH, 2024) Mızrak F.Energy management and efficiency are important in terms of both sustainable environment and sustainable economy. Energy efficiency and the use of renewable energy have become an issue that the maritime industry focuses on, both in terms of effective and efficient use of resources and reduction of greenhouse gas emissions. In this study, studies on the use of renewable energy sources such as solar and wind on ships and alternative energy sources such as onshore energy are examined in order to reduce fuel consumption and minimize exhaust gas emissions. Current information on the use of alternative energy systems in ship technology is given. In addition, it is aimed to contribute to the future predictions of the maritime industry by addressing new-generation ship designs and projects within the strategic management framework. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.Book Part Anime Narratives and 3D CG Aesthetics(Cambridge University Press, 2024) Bedir, S.Ç.TV anime’s reliance on 2D-limited animation techniques was born in the 1960s out of budgetary constraints, but since then it has been embraced as a defining feature, especially in shōnen (boys) anime. This genre famously features protagonists who perform miraculous actions with unpredictable outcomes, the details of which can be conveniently left unvisualized under the guise of stylistic omission. Today, however, as 3D modeling and animation techniques are integrated more and more visibly into the animation pipeline, the relatively easier portrayal of seamless physical performance as spectacle may conflict with the mystery of how the shōnen hero operates. This chapter seeks to determine whether the concept of “3D anime” is plausible and how the shōnen anime narrative remains animeesque in terms of causal ambiguity. © Cambridge University Press & Assessment 2024.Book Part Architects of Innovation: How Visionary Leadership Shapes and Drives Innovative Human Resources Management Practices(IGI Global, 2024) Aktaş, B.N.This chapter examines and evaluates the complex interaction between visionary leadership and innovative human resources management (HRM) practices. Through a comprehensive review of the literature, analysis of key visionary leadership characteristics, and a focused-empirical study, the chapter reveals how visionary leaders' risk-taking and communication styles contribute to the development and deployment of innovative HRM practices within organizations. The objective is to deepen the knowledge of how innovative HRM practices are shaped and propelled by leadership, specifically visionary, while also providing new perspectives that may guide both academic inquiry and hands-on approaches to leadership development and HRM improvement. © 2024, IGI Global. All rights reserved.Book Part Art as an Apparatus of the Invisible Sublime in Severance(Springer Nature, 2024) Bayrak Shahmiri, B.This essay analyzes the process of blending styles and visual layering in Severance, as well as the artistic elements that create the atmosphere and narrative. With its cold color scheme, large empty spaces, and references to minimalist painters as well as the uncanny landscapes of Edward Hopper, the show uses modernist aesthetics to underline the solitary nature of the individual. In addition, the Kantian, nature-originated sublime found in nineteenth-century paintings of artists such as Caspar David Friedrich and Frederic Edwin Church is warped through the cut-and-paste inserts of video game forms and the rearticulation of their elements in order to create a fluid palimpsest of technological and mythical sublime. © The Editor(s)(if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.Book Part Artificial Intelligence in Quality Control and Product Development(Elsevier, 2025) Aydınocak, E.U.Product development and continuous improvement have become a high priority for the chemical industry due to factors such as increasing competition, new technologies, more demanding customers, greater product variety, and shorter product life cycles. The increasing pressure on product development has led chemical companies to evaluate the stages of the product development process carefully. In product development, preparation and technical analysis are particularly critical. The knowledge and experience gained in the preparation phase can eliminate risky and costly activities in the later stages of the process. In addition, the testing and evaluation phases are critical elements that can provide meaningful feedback before commercialization. Another issue that chemical manufacturers work on, both for new and existing products, is quality control (QC). Manufacturers need to ensure that the product’s quality meets customer expectations. Making QC processes more efficient is one of the issues the industry has been working on for a long time. Therefore, using artificial intelligence (AI) technologies in product development and QC has become inevitable. McKinsey asserted that the implementation of AI has the potential to enhance market fit by up to 50%, achieve product performance improvements ranging from 15 to 60%, attain up to 50% increased workplace productivity, and facilitate a reduction in time to market of up to 40%. According to the research conducted by Bain & Company, AI is predicted to result in a 20% reduction in engineering hours and a 5-30% reduction in costs. © 2026 Elsevier Inc. All rights reserved.Book Part Artificial Intelligence: A New Paradigm for Leadership(IGI Global, 2024) Aktaş, B.N.This chapter explores the transformative role of technology, particularly artificial intelligence (AI), in reshaping leadership within organizational contexts. The ongoing advancement of technology has brought about significant changes in the workplace, particularly in relation to the roles of AI automation, that has led to a reevaluation of conventional job responsibilities and a restructuring of the path humans interact with computers. Based upon pre-existing research pertaining to the convergence of AI and leadership, this chapter provides an analysis of the effects of AI-driven transformations on leadership styles and the consequent need for the cultivation of new leadership competencies. The chapter places significant emphasis on the need of connecting AI capabilities with leadership attributes, underscoring the importance of achieving congruence between AI and leadership providing insights into the manner in which AI impacts strategic decision-making procedures, possible ethical considerations, and the prospective trajectory of leadership in the period dominated by AI. © 2024, IGI Global. All rights reserved.Book Part Brand Emphasis in the Avengers Movies: Anatomy of Sequels and Product Placement(IGI Global, 2024) Bozkurt, S.In cinema screenplays, commercial success takes precedence with the aim of appealing to broad audiences. Additionally, the character identifications within the script and messages placed within the story for specific purposes aim to fulfill both financial and emotional expectations. Were sequel narratives primarily designed as continuations of the story or were they produced based on audience reception? Furthermore, how is product placement, a part of integrated marketing strategies, utilized in sequel films? In the study, the Avengers series from Marvel Comics was selected as a sample. Product placements were documented in terms of brand/product, scene, time, character, and narrative. Scene examples such as multiple product placements or instances where characters most identified with the products or multiple characters using the same product simultaneously were examined. Content analysis methods were employed, focusing on linguistic and visual narratives, as well as sequential and structural meanings. © 2024, IGI Global. All rights reserved.Book Part Changing Masculinities and Femininities: A Comparative Analysis of Bridget Jones's Diary and Pride and Prejudice(Peter Lang AG, 2015) Irmak, B.Book Part Collecting Music as Information Management(Routledge, 2022) Sesigur, OnurBook Part Combinatory Play and Infinite Replay Underdefined Causality in the Neon Genesis Evangelion Anime Series and Games(Stockholm Univ Press, 2021) Bedir, Selen CalikBook Part A Comparative Analysis of Domestic Vs. International Human Resources Management (HRM)(IGI Global, 2023) Mizrak, F.The importance of understanding and effectively managing human resource management (HRM) practices in both domestic and international contexts cannot be overstated. As organizations expand their operations globally, they face unique challenges and opportunities related to HRM strategies, policies, and practices. This study aims to provide a comparative analysis of domestic and international HRM, examining the significance of these two contexts and shedding light on the similarities and differences between them. The research methodology employed in this study combines a thorough literature review and in-depth case study analysis. The findings of this research will contribute to the HRM literature by providing a comparative perspective on domestic and international HRM practices. The insights gained will assist organizations operating in both domestic and international markets in understanding the intricacies and complexities of managing human resources across different settings. © 2023, IGI Global. All rights reserved.Book Part Comparative Performance Analysis of YOLOv4 and YOLOv5 Algorithms on Dangerous Objects(Springer Science and Business Media B.V., 2025) Malkocoglu, A.B.V.; Şamli, R.It is very important that the legal order is carried out without interruption and that people can live without fear. This can only occur in a high security environment. For this reason, today’s security mechanisms are constantly evolving in order for life in society to be able to live safely. In particular, many locations have surveillance systems with cameras in order to ensure environmental safety in recent years. Images obtained from these cameras can be analyzed using computer vision techniques to create auxiliary systems. One of the sub-branches of artificial intelligence, the visual technique is inspired by the ability of people to understand, identify and detect objects, and is the solution to many problems today, thanks to the development of hardware components and data storage systems. The main purpose of the computer vision technique, which provides solutions to problems such as pedestrian detection, autonomous driving systems etc., is to enable visual data to be understood, identified and classified with artificial intelligence techniques. Many deep learning-based algorithms are used to perform these operations. The operating principles and performance of these different algorithms vary. Especially among the latest versions of YOLO, one of the popular object detection algorithms performance comparison varies from various sources. Based on this situation, within the scope of the study, performance comparison was performed between YOLOv4 and YOLOv5 models. To the models are tasked with identifying the gun and the person carrying it that could threaten security when used by unauthorized persons. A data set of guns and people were used to make this test possible. Since the quality and labeling of the dataset to be used is known to be very important to the success of the model, the data is collected by us and tagged one by one. The obtained data were used in YOLOv4 and YOLOv5 models with the same hyper-parameters, and the results produced by both models were compared and analyzed. According to the results obtained, we confirm that these algorithms can be used to detect dangerous objects, and we report the performance values generated for this application with details. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.Book Part Consolidating and Contesting Authoritarian Neoliberalism in Turkey: Towards a Framework(Palgrave Macmillan, 2022) Borsuk, Imren; Dinc, Pinar; Kavak, Sinem; Sayan, PinarDuring the early years of the ruling Adalet ve Kalkinma Partisi (Justice and Development Party, AKP), Turkey was seen as a burgeoning democratic power propped up by economic prosperity in line with the reforms for European Union (EU) accession and International Monetary Fund (IMF) conditionality. However, 20 years later, it is considered an emblematic case of democratic backsliding in line with rising poverty and inequalities that have been amplified as a result of sweeping neoliberal reforms and authoritarian consolidation in the country. The recent literature has identified these concomitant and complementary modes of authoritarian governance and neoliberal policies in Turkey as 'authoritarian neoliberalism'. In this chapter, we discuss the dynamics of consolidation of authoritarian neoliberalism in Turkey as well as the acts of contention against it. Building mainly on the eight case studies presented in this volume, we put forward a framework that explains the consolidation of authoritarian neoliberalism in Turkey through the mechanisms of executive centralisation, autocratic legalism, cronyism, violence-fuelled rentier accumulation, criminalisation and stigmatisation, and contestations against authoritarian neoliberalism through strikes, protests, demonstrations, network building, litigation, everyday struggles, and armed acts of contention.Book Part Consumer Boycotts as a Consequence of Consumerism(IGI Global, 2014) Yener, D.Consumerism is not a new concept for marketing, but it has grown in importance in the recent years. Researchers have studied consumerism from within different dimensions. However, its relationship with consumer boycotts has not been dealt with accurately. A consumer boycott is a type of consumer behaviour in which consumers collectively prefer not to use their purchasing power towards a product, brand, or all products of a country. Motivations for participating in boycotts differ in accordance with various factors such as consumers' beliefs, needs, or attitudes. Being boycotted by consumers may cause economic damage and decreased amount of reputation incurred in return. Organizing a boycott and calling for people's participation is much easier today than it used to be in the past. The Internet, especially social media, is an effective tool to inform people about boycotts and free of charge. However, that does not mean all the information circulating in the Internet is always of a reliable nature. In this chapter, the case of Danone in Turkey is thoroughly analyzed. Danone has been the target of Turkey's biggest Internet smear campaign which resulted in 26% shrinkage in its whole category sales. The aim of this chapter is to examine the case of Danone in Turkey as an example of the relationship between consumerism and consumer boycotts. The research for the case of Danone, which has a special importance in Turkey, uses secondary sources such as the daily newspapers, news pages in Internet, and Danone's web page. © 2014, IGI Global. All rights reserved.Book Part The Crowdsourcing Concept as a New Media Application(Emerald Group Publishing Ltd, 2020) Durmus, Sevil BektasIntroduction - In the twenty-first century, which is the age of communication and information, the time and space concepts have changed with new media technologies and changes have occurred in habits and ways of doing business using the Internet. In this respect, crowdsourcing concept comes first among the new applications with which internet users can share content. The crowdsourcing, which may be understood as `mass-based work' or `crowded resource', consists of a combination of `crowd' and `source', and refers to the use of a great number of human societies to do a common work. The crowdsourcing concept, used commonly as of the 2000s for different purposes, is included in the literature as a concept showing the power of crowds. It is a method in which communication and internet technologies are used with efficacy in the advertising and marketing fields. Purpose - The objective of the present study is to determine the pros and cons of the crowdsourcing concept through new media applications in the form of critical evaluations by examining sample case studies that use the crowdsourcing concept, which is becoming widespread in Turkey and in the whole world in recent years. Methodology - In this study, the `Case (Sample Event) Study Analysis', which is one of the qualitative research methods and which is a methodological approach that includes examining how the crowdsourcing system works indepth, will be used. Findings - Crowdsourcing is becoming a worldwide business model and allows anyone with free time and an internet connection to contribute to economic productivity. This study has discussed the importance of crowdsourcing for companies in contextual terms and has made predictions on how to make this concept become a better model in which fields.Book Part Cybersecurity and Strategic Innovation in the Digital Economy(IGI Global, 2025) Mizrak, F.Cybersecurity is increasingly recognized as a key enabler of innovation in the digital economy. This chapter examines how five sectors-finance, healthcare, aviation, manufacturing, and education-are integrating cybersecurity into strategic innovation efforts. Through case studies such as blockchain in trade finance and federated learning in healthcare AI, it shows how early security integration enhances trust, scalability, and resilience. The analysis highlights sector-specific challenges, organizational capabilities, and shared success factors, while offering strategic recommendations for aligning cybersecurity with innovation governance. The chapter concludes by positioning cybersecurity as a cornerstone of sustainable digital transformation. © 2025, IGI Global Scientific Publishing. All rights reserved.

